ON A DEEPER LEVEL....

If anyone was in the UK in Spring of last year, I'm sure you will remember the HUGE banners all across the country. My first site of this was on the top floor of a double decker bus.... The whole bus turned to see this huge banner in shock lol. It's refreshing to finally have a media change of attitude towards beauty....

Toady, I was faced by a beautiful dreadlock girl on their banner ads...

Smiles.
http://www.dove..co.uk



Early reactions in Europe
In the spring of 2004, the Campaign for Real Beauty launched in the United Kingdom with a print ad campaign like no other before it.

The campaign was a collaboration with celebrity photographer Ian Rankin and featured a group of very real women celebrating their very real body types, including fuller figures not typically portrayed in advertising. These six ordinary women were recruited off the street and chosen for their confidence and spark - baring all in their underwear without having been airbrushed or re-touched in any way.

The campaign spurred instant discussions everywhere - and even a little controversy. Here are some highlights from the U.K. press. > Read on